Great Idea on self promotion and revenue generation

Janet DeGeorge, of Classifieds Executive Training, recently sent me this great idea for generating good will and revenue from your classifieds.
Basically, the goal is create 52 inexpensive branded newspaper promotions per year, that realtors will be proud to display in their office for years.
as seen in

HERE'S HOW IT WORKS:
1. create a weekely realtor profile feature (base the article on simple Q&A that you provide them)
2. Strategy: 
a. newpaper picks first Reator to profile
b. that realtor chooses next realtor and so on...
c. criteria: not from their same brokerage, full time realtor in ara for at least 3 years
d. article is made up from Q&A about their life as a realtor
e. key sales rep or reps highlighted on the side, this helps open doors for them
THEN PROMOTE YOUR PAPER EACH WEEK WITH A GIFT TO THAT REALTOR
GOAL: 52 AS SEEN IN hanging in 52 Realtor offices in a year. (see attached)
Send a new pdf to customerservice@PopMount.com with an "as seen in (your newspaper name) 
for the realtor to hang in his or her office.
Janet recommends a 12x12 popmount.  Cost - under $30. If not gifted, most realtors would probably buy the article if it were made available. 
Actually, most people appearing in the newspaper would buy their day in the news if it were made available to them!
Need more information on Janet's idea? Contact her at janetdegeorge@classifiedexecutivetraining.com
Or if you would like information from us on many ways you can generate additional revenue from your content contact me, Jocelyn Senn.